As a large or small business, it is essential to have a plan if a recession hits. Luckily, there are several recession-proof business marketing strategies that you can use. These marketing ideas will help your business continue to find success, even during a recession. Here are some proven business marketing strategies to protect your business from the looming recession and ensure your business has long-term growth.
Focus on customer experience
Today’s market values authenticity and excellent customer service. Around 65% of Millennials are willing to pay more for customer experience. The best businesses know that happy customers give great reviews and spread the word quickly. It’s much easier to market your business when customers have already mentioned your company as one of their favorites. In fact, word-of-mouth marketing is a critical factor in 74% of purchase decisions. It drives six trillion dollars of spending every year.
By focusing on customer experience, you’re saying that you want to be the best in the market. There are a few ways you can improve the customer experience:
- Provide quality products
- Provide high-quality customer service
- Always look for ways to improve
Build customer loyalty
Hanging onto your current customers should be your primary goal during a recession. Marketing to your existing customers is more effective and less expensive than trying to find new ones. During a recession, a loyal customer can be one of your business’s biggest assets.
To build customer loyalty, you should start by listening to your customers. Talk to them on social media, send them surveys, and encourage them to provide feedback on your products and services. This will help you build a relationship with your customers and learn what they’re looking for.
You should also look for ways to improve the customer experience. For example, could you launch a loyalty program that rewards your customers for doing business with you? Or would your customers appreciate more flexible payment options?
Develop a unique selling proposition
During a recession, consumers are more selective about what they spend money on. So you’re going to have to work harder to build their trust and let them know why they should invest in your product or service.
You can do this by creating a unique selling proposition (USP) — this is a specific benefit that sets your business apart from its competitors. Your USP explains how you solve your customers’ problems in a way no other company does. And once you understand your USP, you can use it in your marketing copy and advertisements.
Invest in content marketing
Content marketing is an excellent, low-cost way to continue to market your business. It involves creating informative and relevant content to engage your target audience.
Instead of selling your audience, you’re creating helpful content and providing value to them. Over time, many of these individuals will become loyal customers.
“During a recession, making any major changes to your marketing strategy is not a good idea”
To get started with content marketing, you want to create a content strategy. This is a plan that outlines your goals, your audience, and the type of content you’ll share. According to the Content Marketing Institute, 65% of the most successful content marketers have a documented strategy in place.
Improve your conversion rates with automatic emails
All businesses can improve their conversion rates. The most important thing is to ensure that you’re sending out automatic emails to your customers.
By promoting your content through email marketing, you can ensure that you’re reaching each one of your customers and getting them excited about your products.
Pay attention to your competitors
During a recession, it is a good idea to pay attention to your competitors and how they’re handling the situation. If you notice that your competitors are cutting back on their marketing, this presents an opportunity for your business to get ahead.
Offer tiered services
Tiered pricing is a great way to attract customers with a wide range of budgets. You may offer three to five different pricing tiers and gradually increase the value with each package.
Most customers like tiered pricing because it gives them more choices. They can start with a low-priced service and then upgrade later once they’re financially ready.
For that reason, tiered pricing can be an excellent way to upsell your current customers. And tiered pricing makes it harder for customers to compare your prices to what your competitors charge.
Use social media to engage with customers
Social media is a fantastic way to get your business in front of the eyes of larger audiences. By having a robust social presence and a solid social media strategy, you can drive interested consumers to your online store.
By ensuring that you’re interacting with customers on social media and establishing yourself as the authority in the niche, you can guarantee that you’re getting the best possible sales and reviews that your business can get.
It’s also important to build a strong social media presence through exclusive content. It’s not enough to simply post your content online. You need to ensure that it’s only available to your customers on your social media sites. This will encourage a strong relationship between your customers and your brand, which will drive up your conversion rates by encouraging customers to share your content with their friends and family.
Stay consistent
During a recession, making any major changes to your marketing strategy is not a good idea. Don’t use a recession as an opportunity to rebrand or make any significant changes to your company name or business model.
Making significant changes is unlikely to bring in new customers; it will likely just confuse your current customer base and cause you to lose sales. Instead, focus on staying consistent with what you’re already doing. Recessions don’t last forever, so your main goal should be to remain in business once it’s over.
