Behavioral Science

As a large or small business, it is essential to have a plan if a recession hits. Luckily, there are...

All users at some point or the other fall for the charm of products in the market despite of fighting...

What do designers think while designing habit-forming apps for users? All the words associated with habit forming in apps are...

Are you confused after seeing the title? Do you think there is a connection between psychology and UI/UX designing? Don’t...

“It’s a Match!” When you see this message, your Dopamine and Oxytocin hits high right? Yes, I am going to...

Can an application decide your actions and influence you a lot, such that it becomes an inevitable part of your...

8 Triggers to build your product more addictive & stick to loyal customers. Impulses of users don’t coincidently match with...