Are you confused after seeing the title? Do you think there is a connection between psychology and UI/UX designing? Don’t be confused, let’s see how it is connected.
Reviewers will immediately mention the design and user experience of a mobile app when asked to do so. A user’s connection to an app is primarily determined by its interface, features, and accessibility.
Users should be able to engage with the app with minimum effort on their part with a human connection. Navigating between various elements of the application should be a natural and seamless process. Incorporate a sense of occult in your UI/UX design by blending human psychology and UX/UI design.
The majority of individuals are unaware that becoming a UX designer requires prior design experience. However, a background in psychology is already helpful on the road to becoming a UX designer. The two areas are connected in a variety of ways.
The process of creating a UX is fundamentally founded on psychology. UX designers must be knowledgeable about how customers use the product and how to sway or control their choices. To give insight into how humans engage with technology, this area of psychology combines human-computer interaction, cognitive psychology, and social psychology.
This is how you may combine occult principles with human psychology to provide a feeling of mystery to your UI/UX design. Let’s get it.
1. Ensure that your app is easily understandable
Providing information bit by bit is a good practice as it allows your users to decide if they want more details. The psychological term for this is Progressive Disclosure, where information and features relevant to the user’s current activity are presented to them. Further information is displayed as a result of user requests or if a user chooses to explore more in response to their curiosity.
You must show something to be true; defining it is insufficient. The onboarding procedure is an illustration of a visual guide a user is expected to follow. This manual demonstrates how to use particular screen features or specific apps. You should consider the capabilities of app objects. Make sure the appropriate action is executed when clicking on an object that is clickable on a screen or device.
Instead of assuming what users need, research their needs. Using this method, you can determine whether certain features are necessary or not. By developing an app with a lot of features, with the thought that they may help your users somehow, you may leave your app cluttered and confused. Applications should put the user’s needs first. Do what you can to make users’ lives easier. Provide default values that you feel will be the best option for the user.
2.Make the app capable of dealing with human errors
When a user performs a task on your app, they will likely make a mistake. As a result, prevent these from happening or give consumers the option to undo them. Some ideas for doing this are:
Before submitting a user’s input, always ask for confirmation. In this way, users will not have to repeat their input in the event of an error. If a user’s action leads to an error, inform them with an error message that clearly outlines the nature of the issue. If a task is prone to error or blunders, break it into manageable portions. You can achieve this by presenting pieces of the assignment on various screens
Most importantly, thoroughly test your application before making it available to users.
3.Allowing users to retain information for too long
Memory in humans is brittle. Make sure your users don’t have to recall more than 2-3 things or pieces of information from the previous steps when a task is broken up into steps.
4.For your app, try obtaining social acceptance
Social acceptability is a fundamental human need. When people are unsure about a product, they frequently consider the opinions of other users. Social validation is what we call this. Therefore, you cannot afford to ignore ratings and reviews.
A bond is formed through shared activity. And for this reason, social networking and messaging apps frequently include features like tagging. Therefore, if it’s possible, you should think about incorporating social elements into your program.
5.Utilize eye candies to draw users’ attention
Getting a user’s attention is the only method to keep them using an app. Human eyes and minds are wired to pick up on anything unusual. Half the battle to keep a user engaged is won if an app interface is created in a way that attracts their attention.
Using senses is one of the common approaches to capture a user’s attention. This can be accomplished using different hues, beeps, font highlighting, eye-catching pop-up notifications, etc. Don’t make an excessive effort to keep users’ attention. Users may become annoyed or distracted by things like adverts or too many pop-up windows, which could lead to their uninstalling your program. Therefore, to engage consumers, choose subtle, straightforward ideas.
6.Create an interactive, non-intrusive app
Smart people use mobile apps. Give them information via mobile tooltips rather than attempting to elaborate. Your users may become annoyed by long texts or persistent pop-up notifications. Between involvement and interruption, there is a fine line. Interacting with the user is a nice thing, but watch out for interrupting them. Users shouldn’t be expected to do several tasks on a single screen. So that a flow is maintained for task completion, let them advance one step at a time.
7.Bring ease to the UI/UX design of your apps rather than expecting users to think or work harder
Most of the time, consumers want to finish an activity quickly. The secret to creating outstanding UI/UX is gradual information exposure. Give users information first, then give them the option to learn more. Allow viewers to see an example rather than simply plain text. The availability of the on-screen object must guarantee the range of clickable items. However, be sure that clickable objects accurately represent their clickability. The ideal method to present a product is to give brief, meaningful information about its features. More information than necessary clogs up space. Consider providing “Defaults”; this will terrify individuals into completing the task with the least amount of effort.
8.Every app user has some limitations; be aware of them and work to overcome them
Users lose interest in apps with excessive amounts of information or text; therefore, limit your UI to just provide the necessary information. Make sure it is simple to scan the provided information. When you believe there is too much text, use eye-catching headers and text blocks. Avoid UI/UX designs that need multitasking because not all users are multitaskers. The paradox is that although individuals tend to favor short pieces of information, they read better with longer phrases. Make a design, performance, or preference-based UI/UX decision based on the expected results from the apps; keep in mind that users frequently request items that are not the greatest fit for them.
9.Users make mistakes; Examine and remove these possibilities
Users will make mistakes no matter how straightforward the user interface is designed. Therefore, it is important to anticipate potential error points and eliminate them. Use a confirmation prompt before letting the user execute an action to reduce the likelihood of stupid mistakes having negative effects. Give the ability to undo importance. The adage “The best error message is a no message at all” is true; it is not a good practice to assist users in fixing their mistakes. Divide a difficult or error-prone task into manageable pieces. Inform users if your user interface fixes any errors. It is best to rely on testing, user feedback, and iteration because even UI/UX designers make mistakes.
10.Keep It Simple: It’s difficult to understand a mobile app user’s habits
Humans can reassemble memories. Additionally, rather than relying solely on user reviews to gain insight into your UI/UX Design, observe consumers in action. Avoid dragging consumers to remember how a task is done from one point to another by keeping the layout easy to understand. A good rule to follow is “Seven Plus or Minus Two.” Avoid showing more than four products on a single screen because people typically only recall 3–4 things on a screen.
11.People are social, so your users should include social considerations in UX/UI design
It has been demonstrated time and time again that individuals rely on technology to be social. Users seek advice before doing certain actions, especially if they are unsure. As a result, UI design must allow for social validation. Ratings and reviews of an app can make or break its reputation.
Design the UI/UX so that it encourages users to perform a specific action simultaneously, or “Synchronous behavior,” which starts the social components that allow users of the same app to connect. If your app requires users to fill out a form, make sure to provide them with something they desire in exchange for their participation. This is known as reciprocity and involves repaying a favor. People enjoy copying others’ actions, so provide users with examples of what others have done and they’ll start doing in the way you want.
12.Improve the design’s uniqueness and capture user attention while avoiding distraction
A killer and engaging UI/UX design depends on capturing the user’s attention. Despite the vastness of the subject, make sure users aren’t sidetracked when focusing on a few significant issues.
A unique design will always be noticeable. Make your UI design distinctive and alluring since people are drawn to things that are new and different. Utilize “Change Blindness” to its fullest potential. It is a psychological phrase where users must fail to perceive changes in the visual area. Users’ attention can be drawn in by using bold colors, large text, beeps, and tones. Avoid distracting consumers with random movies or blinking banners and adverts; instead, use them only when necessary.
13.Users want information; Give it to them
Learning is dopaminergic, which frightens people into craving knowledge, according to human biology. Users search for more data than they can handle. People are convinced that they have options when they have more knowledge. More options give users the impression that they are in charge of the software. The likelihood that users will like your application increases when they feel in control. Give the users feedback at each level. People are constantly curious about what is happening when they hear the words “saving” or “uploading,” for example.
14.Encourage users to take action by designing the app to meet their expectations
If your UI/UX design encourages users to engage in a little activity, such as signing up for a free membership, you can easily convince them to engage in a more significant action (Subscription). Showing the user images of people or giving them tales might appeal to their emotions, which can then have an impact on their ability to make decisions. Another component of UI/UX design is framing. Even things that people are unaware of have a significant impact on their psychological behavior. Use language in a way that makes people want to move more slowly, even in the hallways.
15.Users develop mental models, which they then control and replicate
People frequently form mental models of particular tasks or things, such as paying energy bills, reading books, or using an app. Create a mental image in the user’s mind of how simple a certain job may be after using your app by designing the user interface. Create a positive user experience by either training consumers to develop a different mental model or by conceptually aligning your product or website with their mental model. Everywhere you can employ metaphors to aid users in developing conceptual mental models.
16.The app’s visual design must be interesting, alluring, and relaxing
Do not overcrowd the app’s pages. A crowded design makes it more difficult for consumers to find information. Use grouping to direct visitors’ attention to the area where you want them to look. “Things that are close together are considered to go together” is one of the guiding principles of excellent UI/UX design. Use an easy-to-read font style and size instead of fancy typefaces. Make your UI design appealing since, by human psychology, individuals rely on their peripheral vision to get the essence of what they are looking for. Red and blue make for a more difficult combination to look at. Avoid using blue backgrounds with red lettering, or vice versa. To make it simpler for users to identify objects on-screen, consider utilizing a canonical perspective to make objects appear slightly tilted and elevated from the ground.
Conclusion
These are but a few simple methods that designers employ to produce interactive experiences. A great User Experience can only be designed after extensive UX research and user behavior or human psychology observation. Each of us needs to feel in charge of our lives. Therefore, every UX designer should constantly have empathy for their target market. Sometimes having control isn’t as important as having the feeling of control.
