Behavioral Science

“It’s a Match!” When you see this message, your Dopamine and Oxytocin hits high right? Yes, I am going to...

Why some designs attract your eyes and makes your heart race, can be explained scientifically. Humans have sluggish, prejudiced, and...

Can an application decide your actions and influence you a lot, such that it becomes an inevitable part of your...

Design is inherently a user centered philosophy where anything and everything revolves around the users. One of the handiest tools...

Every business starts with an ‘obvious’ before coming round the corner of their actual niche. Often this knowledge of who...

Have you ever gotten bored with YouTube? The answer will be more likely to be a no!! There might be...

8 Triggers to build your product more addictive & stick to loyal customers. Impulses of users don’t coincidently match with...